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Content, Editorial & Communications Leader
Leading data-driven content programs that amplify brand voice and drive audience growth
ABOUT ME
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I turn your vision into content that moves people and business.
I partner with senior leaders to build content strategies from the ground up. With a background in journalism and communications, I ask the right questions, find the story worth telling, and lead the cross-functional work that brings it to life across platforms, at scale.
My inbox is open.
• Collaborated with a global client to develop, ghost write, and shape thought leadership content.
• Editorial leader for content program around ESG impact topics for the "New at McKinsey" blog, including research, interviewing, writing, and editing. Syndicated content with internal and external teams, senior leadership, and risk and compliance to uphold brand standards.
• Led digital content strategy, creating engaging and innovative UX for multiple marketing web properties that generated more than 22 million annual page views across industries, locations and events.
• Collaborated with key stakeholders on website redesigns, refreshes and product launches.
• Improved work processes, brainstormed new products and strategies, created reference documents, and actively sought out partnerships internally and externally.
• Launched CNNMoney's Instagram account from the ground up, and collaborated with cross functional teams to create an Instagram stories strategy for Poppy Harlow's #BossFiles podcast.
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WHAT I DO
CONTENT STRATEGIST
Bring cross-functional teams together, leading the development of content plans that align with growth and engagement goals. Shape content in partnership with key stakeholders, ensuring optimal UX, design, and brand alignment.
PROJECT MANAGER
Partner with stakeholders, developing long- and short-term strategies. Create timelines and workplans that align with project goals. Collaborate with design, product, and editorial teams to produce engaging UX across multiple platforms.
STORYTELLER
Focus on the power of storytelling – getting at the heart of the ‘why’ with creative content and design solutions. Passionate about connecting with the right audience wherever they are.
Digital Content Transformation | Editorial & Brand Strategy | Audience Growth | Workflow Optimization | Data-Driven | Social Media
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MY WORK
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