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Content Strategist | Project Manager | Storyteller
Digital Media | Data & Analytics | Social Media | Product
ABOUT ME
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I love building projects from the ground up and collaborating with cross-functional team members. As a strategic content partner, I will take the time to understand your goals and help craft a plan to grow your brand/business.
As a former journalist, I deeply understand the importance of asking questions and telling compelling stories. As a comms manager, I expanded my skills to lead digital content projects of varying scope and size across multiple platforms.
My inbox is open.
• Led digital content strategy, creating engaging and innovative UX for multiple marketing web properties that generated more than 22 million annual page views across industries, locations and events.
• Collaborated with key stakeholders on website redesigns, refreshes and product launches.
• Improved work processes, brainstormed new products and strategies, created reference documents, and actively sought out partnerships internally and externally.
• Launched CNNMoney's Instagram account from the ground up, and collaborated with cross functional teams to create an Instagram stories strategy for Poppy Harlow's #BossFiles podcast.
• Successfully completed Columbia Business School's Digital Business Leadership Program, strengthening my expertise for developing digital strategies and business models to address shifts in technology that impact businesses and marketing in the ever-evolving digital world we live in.
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WHAT I DO
CONTENT STRATEGIST
Bring cross-functional teams together, leading the development of content plans that align with growth and engagement goals. Shape content in partnership with key stakeholders, ensuring optimal UX, design, and brand alignment.
PROJECT MANAGER
Partner with stakeholders, developing long- and short-term strategies. Create timelines and workplans that align with project goals. Collaborate with design, product, and editorial teams to produce engaging UX across multiple platforms.
STORYTELLER
Focus on the power of storytelling – getting at the heart of the ‘why’ with creative content and design solutions. Passionate about connecting with the right audience wherever they are.
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MY WORK
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